News broke about a distillery project we are working on with the owner of Full Throttle Saloon, which is the site of a top 10 cable TV series. Read more here.
Full Throttle Saloon is billed as the world's largest biker bar, located in Sturgis, South Dakota. The bar is only open for 10 days a year in August. More than 300,000 people visit Full Throttle during the annual event. Being open only 10 days a year has been hugely successful for Full Throttle.
Turns out, Full Throttle Saloon owner Michael Ballard hails from the Dyersburg area in Northwest Tennessee. And he wants to distill spirits. He has recipes and is ready to start making Tennessee whiskey, legally. That's where we come in.
Jack Daniels is a popular tourist site for bikers. We expect Ballard's Tennessee distillery to become an instant destination for bikers and other fans of the popular TV show.
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