You never know what will happen when you file your renewal at the 11th hour.
MillerCoors just learned the hard way. The beer giant has been asked to pull all
39 brands of beer off the shelves in the entire State of Minnesota. All because
their brand registration renewals did not get processed before state government
was shut down over a budget dispute.
According to early media reports,
MillerCoors' check for renewal of the 39 brands was delivered to the state
liquor control days before the registrations were set to terminate. But they
overpaid, and had to submit a new check.
Normally, no big deal. Unless
the government shuts down before you deliver your check.
Minnesotans love
their suds and the hot summer months are huge for the beer business. If the
state follows through on its order to remove product, restaurants, bars, grocery
stores and even the Minnesota Twins will be out of Coors, Miller Lite, Blue Moon
and 36 other MillerCoors brands.
We've said it before - we'll say it
again. Renew your licenses on time.
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