The FDA says that the impending mandatory calorie labeling requirement will not
apply to alcoholic beverages. Plans are to require all restaurants with 20 or
more locations to post calorie counts on menus and menu boards in 2012.
According to the Wall
Street Journal, “the new regulations will mean that the calorie counts
of everything from a Chipotle burrito to a Starbucks Frappuccino must be posted
in a font size that is ‘clear and conspicuous’ and color that's ‘at least as
conspicuous as’ the print listing the menu item, according to the agency's
guidance.”
But booze seems to be the exception, despite claims that
alcohol is a big source of empty
calorie consumption among Americans.
Smaller chains and independent
restaurants should follow the menu labeling debate, as many observers believe
the rules may eventually be expanded to include all food purveyors.
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